Growing Fiber Demand Leaves Cotton Fighting For Share

LUBBOCK, TX – Global textile fiber production is reaching record levels, but cotton producers still face a difficult fight for market share as polyester dominates new volume. Textile industry analyst Lutz Walter says rising demand extends beyond clothing into medical, hygiene, automotive, and industrial uses.

Textile Exchange reports global fiber production reached 132 million metric tons in 2024. Polyester held 59 percent of the market, while cotton remained second at about 19 percent, limiting the extent to which growers benefit from broader fiber expansion.

Near-term cotton demand is improving. USDA forecasts world cotton mill use at 121.7 million bales in 2026/27, up 1 percent, while U.S. exports rise to 12.3 million bales, their highest level in four years.

Global ending stocks are forecast to fall 7 percent to 71.8 million bales as mill use exceeds production. Competition from synthetic fibers remains a limit on cotton demand growth.

For producers, stronger textile demand creates opportunity only when cotton captures value through quality, traceability, performance, and expanded end uses.

Farm-Level Takeaway: Global fiber demand is growing, but cotton producers benefit only when cotton gains value and competes for market share.