LUBBOCK, TX – According to USDA’s Biennial Farm Technology Use and Ownership report, more farmers are turning to the internet for business needs. In 2025, half of all U.S. farms reported using the internet to purchase agricultural inputs, up 18 percent from 2023. Meanwhile, 29 percent of farms used the internet to market their products—an increase of 6 percent over the last two years.
Overall, 85 percent of farms reported having internet access. Cellular data remains the most common method, used by 74 percent of operations, while 55 percent accessed the internet through a broadband connection.
When it comes to devices, 82 percent of farms had a smartphone in 2025, while 68 percent reported owning a desktop or laptop computer. Interestingly, the number of farms conducting business through non-agricultural websites declined to 45 percent, a 4 percent drop from 2023.
These trends reflect a growing digital presence in agriculture, especially in e-commerce and marketing, while also showing shifts in how and where producers do business online.